Comments on: Buying A Bed: Part Three http://sheffield.aublogspot.com/2007/11/08/buying-a-bed-part-three/ Reporting on NYC Design Culture for The Sheffield School of Design Fri, 21 Nov 2008 08:56:05 +0000 http://wordpress.org/?v=wordpress-mu-1.2.3-2.2.1 By: Alison http://sheffield.aublogspot.com/2007/11/08/buying-a-bed-part-three/#comment-19 Alison Tue, 13 Nov 2007 03:58:23 +0000 http://sheffield.aublogspot.com/2007/11/08/buying-a-bed-part-three/#comment-19 I cannot agree more that "Sleep Number by Select Comfort" is a hokey and extremely annoying name. For a long time I thought the Sleep Number Bed was a fictional product made up by Garrison Keillor because he was always pitching them on The Prairie Home Companion. Then one day I realized it was the name of a real sponsor. Then later I saw an ad for the Sleep Number bed on tv, and it was so strange I started to wonder again if the whole thing was a joke. It featured a man lying on a bed with his labrador retriever, talking about what Sleep Number his ex wife had been. And how handy that he had this adjustable bed, because when he found another wife, all he'd have to do is reset the Sleep Number. Actually, it sounds kind of funny now that I'm retelling it. But it wasn't. I cannot agree more that “Sleep Number by Select Comfort” is a hokey and extremely annoying name. For a long time I thought the Sleep Number Bed was a fictional product made up by Garrison Keillor because he was always pitching them on The Prairie Home Companion. Then one day I realized it was the name of a real sponsor.

Then later I saw an ad for the Sleep Number bed on tv, and it was so strange I started to wonder again if the whole thing was a joke. It featured a man lying on a bed with his labrador retriever, talking about what Sleep Number his ex wife had been. And how handy that he had this adjustable bed, because when he found another wife, all he’d have to do is reset the Sleep Number.

Actually, it sounds kind of funny now that I’m retelling it. But it wasn’t.

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